This morning I received a parcel through my letterbox.  Now I love parcels and the whole intrigue of what’s inside – even better for me was that this one was completely unexpected.

There was a small sticker on the back informing me it was from a lady called Zita, the curiosity deepened.  So I gleefully ripped open the packet to be greeted by a letter and the most gorgeous smell.  The letter informed me that Zita ran a company called Bath Bootcamps and had been passed my details by Caroline Radway of Outdoor Fit For Life as I already work with Caroline on a variety of administration and marketing projects.

Zita was interested in my services and had taken the opportunity to enclose some gorgeous raw chocolate samples which contained healthy nuts, fruits, oils and fresh chilli.  This was the gorgeous smell!   Amongst her personal training business and fitness bootcamps, Zita also specialises in metabolic typing which is all about how dietary solutions need to be tailored to individuals as not all bodies are the same.  As a result I have now visited Zita’s website and am intrigued about what she offers and will be contacting her this week to talk about her chocolate – after all chocolate that’s healthy what more could a girl want!

So the message here is simply sometimes the most simple, thought out and personal marketing activities are the ones that can get your customers to bite.  For more examples of personal marketing campaigns or to discuss how a campaign would benefit your business or products please contact me.