Even with the power of the Internet sending out a press release is still one of the quickest ways to get a message about a new product, service or development out to the media. Not every story or piece of news though is worthy of a press release and many companies make the mistake of assuming that everything their company does is of interest to everyone. When writing a press release there are key points to bear in mind:

Is your news “newsworthy?” - remember, the purpose of a press release is to inform the world of your news item. A press release should not be used to try and make a sale.

Start strong – it is important that you use your headline and first paragraph to tell the story. The rest of your press release should provide the details.

Write for the Media – many media outlets will use a press release without modifying it and also use it as a springboard to another story. Make sure your press release is written in a way you would like it to be told – any snippet printed will be good exposure so make sure it makes sense.

Not everything is news – make sure you focus on why your product or announcement is different. If you have just opened a new online baby store that’s hardly earth shattering news but if you talk about your unique products and service and why your products are unusual that makes it more newsworthy.

Does your press release illustrate? Real life examples are key in press releases to showing your case in point. Show how your product works, solved a problem or filled a gap in the market.

Don’t blow your own trumpet – don’t embellish or over exaggerate. Many media outlets will avoid a story if it sounds too good to be true. If anything tone down your press release.

Get Permission – employees and companies are protective about their products and reputations. Before printing any quotations or statements make sure you get permission from the people concerned.

These are just some of the basic things to remember when considering sending a press release out. Virtual Secretary Solutions has experience in writing press releases and we know that the way press release is written can make a big difference to the interest you get from the media. Contact us today to find out how we can spread the word about your business success. Prices start from £140.