Email marketing is a cost effective and measurable form of advertising for businesses.  Many businesses fail to realise that executing the campaign with well timed precision as well as following up on of each campaign are they key elements to ensuring your campaign is a success.

As a virtual assistant I carry out email marketing campaigns for clients on a regular basis. Often clients come to me having no experience in email marketing or they have carried out campaigns in the past with little or no success.  On going through their briefs and previous campaigns it is often easy to see why they have failed; common mistakes include lack of personalisation, titles full of SPAM and no real engagement with their consumer within the newsletter. 

This is where using a virtual assistant has major advantages for businesses who want to undertake email marketing.  A virtual assistant can create, execute and manage your email marketing campaigns on a regular basis and improve your email marketing ROI in the following ways:-

• Writing content for your email that is engaging with your customer database as well as creating personalised emails for recipients based on their previous interaction with your company;
• Manage the data you wish to use by checking and cleansing the data prior to sending and if necessary removing any redundant email addresses
• Running your email through SPAM compliancy and obtaining a score before sending to ensure your email is not blocked.
• Checking your email for cross email client compatibility – this ensures that your email is displayed in all the major email clients such as Outlook, Gmail, Yahoo and MSN.
• Monitoring the clickthroughs, links visited, new subscribers and unsubscribes once your email campaign has been sent.

Email marketing is just one of many services that I offer to clients. Prices start from 8p per contact with one off fees for mail client compatibility checking and SPAM compliancy.  You can have your own HTML branded email templates created for use in your campaigns from £25 and there is no minimum contract term – it is simply pay as you go.

Contact me to find out more about the benefits of email marketing and how it can be used to engage with both current and new customers. Want to check out the legalities of email marketing? Visit Business Link for more information.