If you receive a testimonial from someone … Shout about it, don’t just pop it in your file to be lost forever, let everyone know what people are saying.
1. Builds trust
2. Improve your credibility
3. Demonstrate success
Tips on Testimonials for your business:
Ask for testimonials: Don’t be shy … ask your client’s for a testimonial. You never know unless you ask and if you have delivered a good service/product, odds are you know what the answer will be before you even ask.
Have testimonials on lots of different pages: If you are going to place testimonials on a Web site or blog, try to have testimonials visible on multiple pages. Display testimonials in between paragraphs, in a different colour maybe. This reinforces positive thoughts and feelings to your visitors and potential clients.
Use social media: Share your testimonials around on Twitter, Facebook and LinkedIn. People love to share positive stories. This will create interaction which in turn will increase your visibility.
Let the testimonials do their thing!