Twitter is a powerful tool that online marketers, brand managers and any business owner can easily take advantage of. The whole process of setting up a Twitter account takes less than five minutes and all you need do to get you started is to sign up for an account, personalize it, and then start sending out tweets to engage with your targeted audience.
The fact that it is quick to set up, un-intrusive and simple to use together with the prospect for large-scale interactions, is we believe what makes it so popular. However, as businesses and just about anyone in the marketing arena will tell you branding is also of utmost importance and should not be ignored. A quick trawl of users on Twitter will reveal user accounts who have spent a considerable amount of time customising Twitter to match their projected brand identities. This holds true for both companies and people who are developing themselves as brands.
So as a business where do you start in making sure you protect and maintain your brand identity on Twitter and don’t just become a faceless tweeter? Check out 3 social media tips for Twitter branding below:-
- Check @username Availability
- Be Authentic To Your Followers
- Approve Your Followers